5 Ways Lync Server Helps You Avoid Messy Phone System Transitions

Lync Server 2013

Last week, the VoIP Insider newsletter from TechProduct Update discussed “5 Ways to Avoid a Messy Phone System Transition”. You can view/download the full report at this URL:
Thank You for downloading: 5 Mistakes to Avoid When Selecting a Business Phone System – TechProductUpdate.com

A sponsored piece by RingCentral.com. I liked it. It makes good points about what to look out for when choosing any sort of phone system, not just Voice over IP.

How does Lync Server fall within their criteria?

Let me reproduce some of the report’s content, and we’ll find out.

Mistakes to Avoid when Choosing New Phones, and How to Do So

The mistakes listed are (in order):

  1. Going with a phone provider like AT&T just because you use them at home.
  2. Buying the lowest-price phone system you can find.
  3. Discounting how a phone system will impact your customers.
  4. Over/underestimating the demands of your growing business on the phones.
  5. Picking a phone system that doesn’t fit with your style of work.

And its recommendations for avoiding these mistakes:

  1. Explore all phone options, like cloud-based phone solutions.
  2. Consider the TCO of traditional phone service, and what kind of investments would pay off in the long run.
  3. Test phone systems from the customer’s perspective as well as your own.
  4. Select a phone system that can scale easily, and don’t lock you in.
  5. Choose a phone system that already works the way you do, and/or is flexible enough to change as your business does.

All very good recommendations.

If you’ve been reading this blog a while, then you’ll see where Lync Server naturally crosses over them. Since it’s more than ‘just’ a VoIP phone system, it has a built-in advantage over almost every other such system out there.

I’d even say that Lync VoIP avoids all 5 mistakes automatically. Let me go point-by-point on these mistakes, and illustrate how.

How Lync Server Avoids These Mistakes

  1. Lync Server 2013 can run as a cloud-based service. And interconnects with cellphones via Lync Mobile. Plus it’s Microsoft software – chances are you use that at home (and the office) too!
  2. While Lync Server is not the cheapest possible VoIP option out there, it is still a reasonable cost (especially when compared to a PBX!). Plus its extras (conferencing, app sharing, Archiving) add in a lot more value, up front and over time.
  3. With Lync’s Response Groups and ability to set custom voicemail scripts, you can set a path for customers to take when calling you. A path they’ll appreciate, because it shows consideration for them.
  4. Have I mentioned how scalable Lync Server is lately? You can scale to supporting 80,000 concurrent users on 1 Front End Pool!
  5. You can build Lync Server to match your work style. Have a lot of people on the go? Pump up Mediation Server and fine-tune the reverse proxy. Your 4 offices like to schedule conferences? Put in extra capacity for Video Conferencing at the Front End. Your needs change? Change Lync’s priorities to match.

Ultimately, this last mistake – picking a phone system that doesn’t fit your style of work – is the most frustrating. Business no longer works like it does in the 60s and 70s. We have companies who run half their work through computers. Telecommuters who work from a different state. Networks of employees nationwide, all working for the same manager.

Helping all the disparate people talk to one another is essential. Using a phone system which adapts to their locations and work situations? That’s priceless!

Next week we’ll either discuss Persistent Chat further, or dip into the mailbox. See you then!

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    The Lync Insider is a blog about the technology we use to communicate in business today. Here we talk about Microsoft Lync Server 2013, its predecessor Lync Server 2010, Unified Communications, Voice over IP and related technologies like Exchange Server. Written by Chris W., Tech Writer & SEO Engineer for PlanetMagpie IT Consulting.
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